- Tell a story (needs a hook).
- Present the problem.
- State the solution.
- Demo the solution (proof, examples, facts).
- Call to action.
In call to action recap the problem vs the solution, list the benefits, tell the audience what they should do next.
People are good at remembering lists, but usually 3 takeaways is a good amount.
Talk to the audience, what do they want? How are they going to feel about it?
Weave entertainment throughout, people want to be entertained.